San Diego relying on Tijuana to attract more Chinese tourists

San Diego Tourism Authority (SDTA) is tapping into a gateway city across international borders, Tijuana, Mexico, to attract more Chinese visitors.

Capitalizing on the new Hainan Airlines Beijing-Tijuana-Mexico City route, the closest flight to San Diego originating out of China, SDTA is working directly with Hainan Airlines to promote the Tijuana stopover as an additional gateway to San Diego.

The new flight that will take passengers to the Tijuana Airport, located on the international border between Tijuana and San Diego, provides Chinese travelers with easy and convenient access to San Diego and its many unique offerings.

“Based on market analysis, we expect to see an increase and impact to San Diego arriving to Tijuana Airport and crossing the new Cross Border Xpress (CBX) into our destination,” said Joe Timko, International Public Relations Manager at San Diego Tourism Authority.

IT IS ESTIMATED THAT 20 PERCENT OF PASSENGERS WILL DISEMBARK AT TIJUANA, AND AFTERWARDS POTENTIALLY TRAVEL TO SAN DIEGO

It is estimated that 20% of passengers will disembark at Tijuana International Airport, located directly on the U.S.-Mexico border, and potentially cross the border to San Diego via the Cross Border Xpress. Due to its unique location and convenient customs clearance service facilities, the new Hainan Airlines flight combined with CBX provides an exciting new option for Chinese visitors to San Diego without having to step foot in another California or U.S. city like Los Angeles, San Francisco or Seattle.


The Chinese airline Hainan Airlines began operating Beijing -Tijuana direct flights in March this year, largely derived from the work of the Tourism Secretariat (SECTURE), which has focused on strengthening the routes of the Tijuana International Airport.

The head of SECTURE, Óscar Escobedo Carignan, stated that one of the primary objectives of this Secretariat is to promote actions that favor the increase of air connectivity.

TBP Newsroom with information from:

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