Tecate The Only “Magic Town” in Baja California

For most people in Mexico and the rest of the world, when they hear word “Tecate” the first thing that comes to their minds is a can of beer. This might be perfect for the Marketing Department of Grupo Cuauhtémoc Moctezuma, because they have succeeded in positioning the brand in the top of mind of consumers worldwide.

But Tecate is much more than just a beer… And even though not that many people in central and southern Mexico are aware that there is a city in the state of Baja California that goes by the name of Tecate, fact is, it is actually the municipal seat of Tecate Municipality, located on the border with the United States in the San Diego–Tijuana metropolitan area. There is even a small port of entry between the sister cities that serves as a calmer alternative to the bustling port of Tijuana.


But recently, tour operators all over Mexico have expressed their interest to promote the “Magic Town” of Tecate (the only “Magic Town” in Baja), through promotional packages, in order to increase the number of national tourists in the region.

The head of the State Secretariat of Tourism, Oscar Escobedo Carignan personally led a tour through Tecate with travel agents and tour operators from Guadalajara, Jalisco.

The Secretary said he is working with tourism service providers to advertise the attractions of this destination.

Not only through advertising campaigns, but working directly with agencies dedicated to sell travel packages, in this case tour operators that could help us to boost domestic tourism,” he said.


Escobedo Carignan declared that the operators visited different hotels, restaurants and breweries; but also, the group was taken to see “La Rumorosa”, which has become an attractive destination for ecotourism and adventure travel.

Tecate is also cradle of most of the state’s indigenous cultures that are still preserved, and along with the culinary attractions make it a unique destination.”

The official said a presentation was made in coordination with agencies to promote tourism in Mexicali and San Felipe, to publicize the offer of 40 ranches, spas and recreation centers throughout the state.

He explained that in these places, visitors have the opportunity to enjoy activities such as zip lining, rappelling, horseback riding or mountain biking, besides having other options such as water-parks, swimming pools, water slides and even scuba diving, sports fishing or camping.


The idea is to promote Baja California as a whole destination, not only focusing on a particular area, but letting the travelers know they have a wide array of different activities, from ecotourism and adventure travel, to medical and business tourism” Escobedo Carignan concluded.

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