As part of the actions for promoting Baja across the border, the successful event of “Baja By The Sea” took place on Saturday August 1, at the San Diego Bay, welcoming over 15 thousand people.
During this event over 300 exhibitors from Baja participated, among them tourist servers and operators, restauranteurs, producers, artists and wine makers from the region with the purpose of showing the residents of Southern California the diversity that characterizes Baja.
“This is a very important effort that the State Government is doing through the Secretary of Tourism (SECTUR), the Ministry of Agriculture Development (SEFOA) and the Secretary of Fishing and Aquaculture (SEPESCA), alongside Baja’s five cities, the Tourism and Convention Comitees, the National Chamber of Restaurants and Season Food (CANIRAC), as well as with other organisms of tourist and economic promotion,” mentioned State head of SECTUR, Óscar Jesús Escobedo Carignan.
The state official detailed that “Baja By The Sea” is already considered the most important event of Baja California’s tourist and economic promotion in the state of California, he said that the event has gathered the presence of important figures on both sides of the border, and created great interest among US residents, as well as the region’s media.
“We were very glad to see the attendance of our Hispanic brothers as well as our Anglo-Saxon friends; Baja is living an extraordinary moment regarding tourism and we’ve come here to reinforce precisely that message, inviting everyone to keep on visiting and for those who haven’t, to make them see what they’ve been missing,” added Escobedo.
He also mentioned that this is the event’s third edition, taking place in 2009 and 2010, being suspended for 5 years, but strongly renewed this year, having a very nurtured musical and entertainment program, as well as regional food tasting from over 70 restaurants, Baja’s wine and craft beer; among other products.
The event had 11 pavilions, 5 of them destined for each city of Baja and other distributers such as “Productos de Baja California”, “Clúster Médico”, “Clúster Deportivo”, “Wine Garden”, “Beer Garden” and “Estados Invitados” (Invited States), which this year were Jalisco and Veracruz.
Head of SECTUR reminded everyone that Baja is living at the top of their tourist moment since 2007, which he considers is the result of a combination of different factors, including the important actions of promotion and communication campaigns targeting the American market through SECTUR, which has generated an increase in hotel occupation of up to 31% compared to last year.
“Our expectations have been exceeded and we are sure that this joint actions are the best way to consolidate Baja as one of the best and most important tourist destinations in Mexico.”
Finally, Escobedo Carignan invited local and foreign residents to visit SECTUR’s official webpage, www.descubrebajacalifornia.com to get to know more of the wide array of activities available during this summer season in the Baja California.
*Newsletter from the Secretary of Tourism