2.4 million international tourists flew to Los Cabos International Airport last year, a 23 percent increase from 2016. That makes the area the fastest-growing destination in Mexico, and not all of those people were coming for the tequila shots.
Almost $1 billion was invested in hotels on the tip of the peninsula in 2017, and much of that fell squarely in the luxury category. A Luxury Collection resort will open its doors by summer, followed by a Ritz-Carlton Reserve and a Nobu hotel after that. Four Seasons at Costa Palmas will begin business before the end of the year on the quiet East Cape, almost an hour’s drive from party central.
At the fancy One & Only Palmilla, a 250-acre resort about 20 miles east of downtown Cabo San Lucas, where you can find Pinneo’s “surfing sensei.” The complex, which has six restaurants and a 27-hole golf course designed by Jack Nicklaus, began working with Tropicsurf in 2013 to offer its guests lessons (or road-trip “surfaris”) along the coast.
These kinds of customized, private sessions are becoming more common: They are spurring growth in an industry that generated an estimated $7 billion in 2017.
And what about Cerritos? A secluded beach break on the Pacific side of the Peninsula tip, 50 miles north of Cabo San Lucas, located a half-mile down a dirt road near the laid-back town of Todos Santos, where real estate advertisements tout “barefoot luxury” two-bedroom villas for $189,000.