Any worries among local business that media reports and government warnings about violence in Mexico would scare away spring breakers were dispelled when college students flocked to Rosarito Beach in droves. “It’s not as bad as it used to be,” says Gio. “If the Americans see that there is a good [hip-hop/rap] artist, then a lot of people start to feel safe.”
Gio is an American club-promoter and graphic designer that frequents the club scene on both sides of the border. He’s been promoting since 2004. “Rosarito is coming back hard with several artists headlining on the same days at different clubs, like back in the day.”
Jessica, Haley, and Savannah, at Papas and Beer, made the drive down from Fresno State.
“The only reason I bought tickets was to see the artists performing,” said Haley. “Not only is it a fun time just to visit the area during spring break, but then you add artists that we can see up close for a fraction of the cost we would pay to see them in the states.”